The University of Virginia's Communications team wanted to bring their newly refreshed brand, developed by 160over90, into their office environment. I designed and lead the installation of this work. My approach began with identifying key areas such as walls, thresholds, and other significant moments that would feature the branded graphics. I then developed a flexible kit-of-parts to accommodate various spaces.
A focal point was the entrance to the Communications Department. In collaboration with UVA's talented video team, designers and writers, we curated captivating footage for a digital screen, designed a prominent branded wall graphic to welcome visitors as they exited the elevator, and introduced supporting environmental graphics that infused the space with a contemporary aesthetic while paying homage to UVA's rich history.
The communications offices occupied an extensive floor plan within a traditional office-park building, characterized by long corridors that connected various team spaces. The architecture featured post-modern thresholds with lowered ceilings and decorative wood and metal elements. These thresholds presented a unique opportunity to infuse the brand's voice throughout the space.
Angular holding shapes were pivotal design elements in the new brand. I leveraged these forms to design pin-mounted displays that combined interchangeable printed graphics with plot-cut vinyl, dry erase boards, and materials for pinning work for internal reviews. These displays were strategically placed along high-traffic areas and within team workspaces to maximize visibility and engagement.
The compositions within the pin-mounted displays played a crucial role in energizing the space. Thoughtfully curated and dynamically arranged, these visuals not only reinforced the brand's identity but also introduced a vibrant, creative atmosphere that inspired and engaged both team members and visitors. By carefully selecting color palettes, graphic elements, and content for these displays, I ensured that each composition contributed to a cohesive yet lively environment that reflected the innovative spirit of the brand.
