During my time freelancing for Tattoo Projects, a distinguished advertising agency in Charlotte, NC, I had the privilege of working on the Sheetz Brand Identity project. My responsibilities included creating and compiling content for the Sheetz brand identity guidelines. I directed photography, selected brand typefaces, developed visual assets, and designed a brand guideline that effectively conveyed the playful and irreverent voice and personality of Sheetz.
While I am eager to share my work, I can only provide a select few pages to respect the integrity of the Sheetz brand.
