I had the pleasure of contributing to the rebranding effort for Inolex. Our team developed a distinctive "x" symbol, combining rectilinear and curvilinear forms to reflect the company's duality between science and nature, technology and wellness, gesture and precision, creativity and knowledge, and research and artistry.

I led the initiative to visualize and refine the design of the primary brand identity as primary exterior identification signage.

Work completed while at Pentagram; Partner: Michael Gericke