Pria by Black & Decker is a smart prescription dose dispenser designed to provide assurance and support to caregivers managing medication needs. It integrates with various smart home systems, offering functionalities like managing schedules, controlling smart devices, and providing personalized information through voice commands and automation.
My role entailed advancing the partially developed product brand through the refinement of its identity and the design of its packaging to effectively convey the brand's values and enhance its shelf presence. This process involved conducting comprehensive research on industry best practices, analyzing successful precedents to guide the design strategy, and preparing a client presentation to showcase the proposed solutions.
This work was completed as a freelancer for Tattoo Projects, a distinguished advertising agency in Charlotte, NC.
