Before departing from Pentagram, I had the pleasure of contributing to the rebranding effort for Inolex. Our team developed a distinctive "x" symbol, combining rectilinear and curvilinear forms to reflect the company's duality between science and nature, technology and wellness, gesture and precision, creativity and knowledge, and research and artistry. I led the initiative to visualize and refine the design of the primary brand identity. My role was to refine and visualize the design of the primary exterior identification signage.
