One of the most ridiculously fun opportunities I had as a freelancer for Tattoo Projects, a distinguished advertising agency in Charlotte, NC, was providing comprehensive services to Hostess for their social media strategy. My role involved planning and creating content that would effectively engage their target audience and enhance brand presence across social media platforms.
The overarching theme of the posts was tongue-in-cheek. Using this approach for Hostess' social media presence effectively engaged audiences by adding a playful and humorous tone that made the brand's messaging more relatable and memorable. This style also created a sense of fun around the brand, encouraging sharing and interaction while subtly highlighting the product's appeal in an entertaining way.
