Belk teamed up with Charlotte-based King of Pops to launch a fundraising initiative benefitting the Boys & Girls Club, blending Belk's retail reach with Kind of Pops' popular frozen treats to create engaging events and promotions. My role involved designing the initiative, crafting all visual assets, and executing the multi-faceted campaign. This partnership aimed to support the Boys & Girls Club's programs while fostering community engagement and raising awareness for the cause.
Customer Journey
Selected Campaign Assets
