Belk, a leading American department store chain, offers a diverse selection of clothing, accessories, home goods, and beauty products, with a focus on personalized customer service across its Southern U.S. locations and online platform. I was commissioned to support Belk's brand development by crafting a brand identity refresh, creating a comprehensive brand guide, and injecting environmental graphic design elements throughout the corporate headquarters. Additionally, I designed motion graphics for commercials, social media campaigns, and websites, aiming to enhance the brand's visual presence and engage its audience more effectively.
