visual &
experiential
Illustration of Mikale and their cat sitting beside them.
designs
products
branding

Design is not confined to art or aesthetics—it is the essence of how we shape the world around us. From the way we communicate to the spaces we inhabit, design influences every aspect of our lives.

"Everything is design." — Paul Rand

I'm a versatile designer driven by an unwavering curiosity for learning.
How I design
Regardless of the end deliverable, my process includes...
An icon of a hand waving.
1. Empathizing

Understanding and connecting with the users' needs, behaviors, and challenges is the foundation of the entire design process. The goal is to gain a deep, human-centered understanding of the people I am designing for and their varied needs for a frictionless, enjoyable experience.

An icon of a thumbs up.
2. Defining

Synthesizing the insights gathered to clearly define the problem that needs solving. This step focuses on taking the research and turning it into actionable goals and insights that will guide the design process moving forward.

An icon of a piece of paper.
3. Ideation

Brainstorming, generating, and exploring a wide range of ideas and solutions to address the defined problems. Leaning into creativity and open thinking, the goal is to come up with many possible solutions before narrowing down to the strongest ideas.

An icon of an arrow clicking.
4.  Prototyping

Creating tangible representations of the design solutions to bring ideas to life in a form that can be tested and iterated upon before moving into final design development. Prototypes can range from wireframes to high-fidelity, realistic models that closely resemble the final product.

An icon of a blow horn.
5. Testing

Putting prototypes or realistic representations to the test with real users to gather feedback and evaluate the design’s effectiveness helps identify any usability issues, understand how users interact with the product, and determine whether the design solutions meet the defined needs and goals.

An icon of a calendar.
6. Final Deliverables

Preparing the final design assets, documentation, and specifications that are handed off to developers, stakeholders, or fabricators for implementation; this step ensures that all the necessary materials are ready to bring the design to life in its final form.